Innovation and New Product Development Case Study

Connect and Develop model in P&G

OR

Abstract:
This is a narrative case about ‘Connect and Develop’ model in P&G. Till the 1990s, most of the companies used ‘closed innovation’ models to leverage their businesses. But in 2000, as companies using ‘closed innovation’ model witnessed decline in their sales, they adopted a new model called ‘open innovation’. P&G, which witnessed failure in its business in 2001, introduced an ‘open innovation’ model, called the ‘Connect and Develop’ model. With the success of the new model, a few analysts wondered whether it would become a universal model for companies, which were struggling to control their businesses.

Pedagogical Objectives:

• To understand what is Connect and Develop model
• To discuss how C & D model can be used in leveraging business.

Keywords :  Procter & Gamble; Connect and Develop; Innovation Management Case Study; Research and Development; Closed Innovation; Open innovation; Networks; Nine Sigma; Dell; Xerox; IBM; Cisco; Innovations; P&G products; Yet 2.com; Technology